The Work.
SAMSONITE // ONE BANGKOK
For the Samsonite flagship store in Bangkok, we set out to create an immersive space that is both a retail environment and a brand statement. Our design seamlessly marries classic elegance with a modern aesthetic, using a sophisticated palette of silver, white, and timeless oak. This intentional mix of materials creates a shopping experience that feels both luxurious and inviting.
To ground the global brand in a local context, we integrated unique cultural elements, most notably a tuk-tuk with traditional Thai motifs. This striking feature not only pays tribute to Bangkok’s rich heritage but also complements the store’s sleek, skyline-inspired shelving. The result is a space that is distinctly Samsonite, yet celebrates its location with a personalized and memorable touch.